Take control of your AI visibility

ChatGPT, Gemini, Claude and Perplexity are already recommending someone to your customers. Custela measures whether it is you, compares you with your competitors and tells you what to change on your site.

Custela app preview: measuring AI visibility

Customers now ask AI, not Google

See how often AI recommends you and what to do to make it happen more often.

ChatGPT Claude Gemini Perplexity Your website Google Analytics
Custela
AI visibility Competitor tracking Content recommendations Traffic from AI
We find out whether AI recommends you
We analyze where you stand today and where you are weak
We recommend exactly what to improve on your site
We measure how your visibility grows
Why AI visibility matters

Search is moving to AI

A recommendation from ChatGPT now carries the weight the top spot in Google used to have. And every year, far more people ask AI before they buy.

900M+people use ChatGPT every week
+357 %year on year growth in the traffic AI sends to websites
1 in 3customers start their search in AI, not in a search engine
100M usersAI answers in Googleshopping through AI today forecast 20232024202520262027
Tracked questions
measured every week
Where can I buy freshly roasted coffee online?
Mentioned
Which specialty coffee shop would you recommend?
Not mentioned
Best espresso coffee for beginners?
Mentioned
ChatGPTChatGPT
"I recommend Kávomil.cz which roasts every week and delivers the next day."

Do you know what AI says about your brand?

We ask ChatGPT, Gemini, Claude and Perplexity the same way your customers do, and show you who they recommend and why.

Industry specific questions icon

Questions from your field, not generic phrases

We ask as a customer who does not know you yet. That is the exact moment AI decides who to recommend. You can edit the questions any time or add your own.

Full history icon

No guesswork, just the exact answers

Every measurement is saved. Read word for word what each AI said about you, and see from the score trend whether you are growing.

Monitoring is just the start: you also get a plan of fixes

The exact AI answers, your score over time and a comparison with competitors. After every measurement you know what to change on your site. In plain language, no spreadsheets for specialists.

Fixes ranked by impact icon

Fixes sorted by impact

Each one shows how many points it should add to your score, so you know what to start with and what can wait.

Copy written for you icon

You get the copy ready-made

We write product descriptions, answers to common questions and whole FAQ sections for you. Paste them on your site and you are done.

Next check confirms the result icon

The next measurement proves it worked

Tick off the fixes you finished and see from the score trend whether it went up.

What to improve
High impact+6 points to your score
Add a page: How to choose specialty coffee
AI recommends sites that help people choose. The text is written and waiting for you.
Medium impact+4 points
Add an FAQ: shipping, returns, complaints
AI score over time
last 8 weeks
74out of 100+12 points
Why Custela

Why Custela and not another tool?

More and more tools measure AI. Custela is different from most of them in four ways.

What you usually do not find in AI visibility tools

Four things that tend to be missing.

Custela has all four covered in one tool, and asks in the language your customers use.
Claude in a regular plan. Usually it is only in plans for large companies, or missing completely.
Concrete fixes with an expected point gain. Elsewhere you get numbers and the rest is up to you. Here you know what to do first.
Questions in your own language. Most tools ask in English or through machine translation, which skews the answers.
Competitor comparison in the basic plan. Usually a feature of higher plans. Here it is in Starter.
Pricing

Simple pricing with no surprises

Starter

990 Kč
/month excl. VAT

1 site, 3 AI assistants, a measurement and report every month, 250 credits.

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1 site
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250 credits for measurements per month
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3 tracked competitors
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Automatic measurement once a month
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Email reports
Cancel any time during the trial

Enterprise

Custom

For agencies and teams with several clients or sites.

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Everything in Profi
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Sites as needed
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Credits as needed
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Unlimited competitors
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White-label reports for clients
Price based on scope
Platforms

We measure the AI your customers ask most

Run your first measurement
FAQ

Frequently asked questions

Quick answers to what site owners ask most. Did not find yours? Write to us at info@custela.com.

How does Custela work?

We ask four AI (ChatGPT, Gemini, Claude and Perplexity) the questions people in your field really care about, and we track whether they mention and recommend you in the answers. You see the results as a score from 0 to 100, a comparison with your competitors and a clear plan of what to improve.

Is the trial really free?

Yes. The first 7 days are free with the full Profi package. You enter a card when you sign up. If you cancel during the trial, you pay nothing. Otherwise you move automatically to the paid Profi plan after 7 days, for 1 490 Kč a month.

Will you make the changes on my site for me?

No. Custela measures and recommends, the changes stay with you. Most of them are just text: you get it written and only paste it on your site. You can do it without any SEO knowledge.

Is it just monitoring, or do you tell me what to do?

Measuring is only the start. Every run gives you concrete tasks ranked by impact. Each one says why it matters and what to do, step by step. At most five are active at a time, so you know where to begin, you tick them off as you go, and the next run shows whether it worked.

What are credits and what do they pay for?

Credits pay for measurements: one question asked of one AI is one credit; Claude costs 3 credits and is measured from the Profi plan up. Starter has 250 credits a month, Profi 450. Unused credits do not carry over. Every period starts with the full allowance. If a measurement fails, we give the credit back.

Does Custela work for any website?

Online stores, services, B2B and local businesses: we prepare the questions for your field. It does not matter what the site runs on, just enter the address.

I am not technical. Can I still do this?

Anyone can. Tasks are written in plain language and each one says exactly what to do. If something is still unclear, there is an AI assistant right inside the app that knows Custela, your numbers and your tasks. Ask in your own words and it explains it so that anyone understands.

Can I cancel any time?

Yes. You cancel the subscription right in settings. It stays active until the end of the current period and nothing more is charged.

In a few minutes you know whether AI recommends you. And what to do about it.

Start 7-day free trial