Keep track of your AI visibility
ChatGPT, Gemini, Google AI Mode, Google AI Overviews, Claude and Perplexity are already recommending someone to your customers. Custela measures whether it is you, compares you with your competitors and tells you what to change on your site.
When customers ask AI about your products, you come up in 5 of 16 answers.
ChatGPT2 of 4excellent
Claude1 of 4good
Gemini1 of 4good
Perplexity1 of 4good
What to do nowIllustrative example, made-up data
Customers now ask AI too, not just Google
See how often AI mentions you and what to improve on your site.
ChatGPT
Claude
Gemini 
Google AI Mode
Google AI Overviews
Perplexity
Your website
Google Analytics
Part of search is moving to AI
ChatGPT's weekly user base more than doubled in a year.
Sources: OpenAI, Feb 27, 2026 (TechCrunch) · Similarweb, Sep 2026 · NMS survey, Feb 2026
Why Custela and not another tool?
More and more tools measure AI. Custela is different from most of them in four ways.
What you usually do not find in AI visibility tools
Four things that tend to be missing.
What we will never promise you
We won't promise that AI will recommend you.
No one on the outside can guarantee it. We'll show you where you stand today.
We won't give you a score you can't check.
For every measurement you can open the full answers the score came from.
We don't prove success with one hand-picked answer.
AI answers the same question a little differently almost every time. So we calculate the score from all answers in a measurement.
Simple pricing with no surprises
Starter
1 site, 5 AI platforms, a measurement and report every month, 250 credits.
Profi
Up to 5 sites, all 6 AI platforms including Claude, weekly measurement, 450 credits.
Enterprise
For agencies and teams with several clients or sites.
From site owners to agencies
Works for any site: online store, services or B2B. A company watches itself, an agency or consultant watches their clients.
Companies and online stores
Find out who gets ahead of you in AI answers. The fixes are simple enough to handle without an agency.
Agencies
Manage AI visibility for several clients from one account and send them regular reports with your own logo and heading.
Freelancers and consultants
Add AI measurement to your services. You have the results and a list of fixes ready for the client in minutes.
With your logo and heading. The client sees the results and the work you did.
Your list of fixes is ready for the meeting. The client sees right away what they are paying for.
Illustrative example, made-up data
Frequently asked questions
Quick answers to what site owners ask most. Did not find yours? Write to us at info@custela.com.
How does Custela work?
We ask AI platforms questions built around your field, and we track whether they mention and recommend you in the answers. Starter measures ChatGPT, Gemini, Google AI Mode, Google AI Overviews and Perplexity, Claude is added on the Profi plan. You see the results as a score from 0 to 100, a comparison with your competitors and a clear plan of what to improve.
Is the trial really free?
Yes. The first 7 days are free with the full Profi package. You enter a card when you sign up. If you cancel during the trial, you pay nothing. Otherwise you move automatically to the paid Profi plan after 7 days, for 1 490 Kč a month excl. VAT.
How do I pay, and do I get an invoice?
By card, always one month in advance, and the subscription renews on its own until you cancel it. Customers in the Czech Republic pay 21% VAT on top of the prices, customers from other countries pay no Czech VAT. You enter your billing address and, if you have one, your VAT ID when you pay, and you download your tax documents in the app under billing settings.
Will you make the changes on my site for me?
No. Custela measures and recommends, the changes stay with you. Most of them are just text: you get it written and only paste it on your site. You can do it without any SEO knowledge.
Is it just monitoring, or do you tell me what to do?
Measuring is only the start. When a run finds something to improve, you get concrete tasks ranked by impact. Each one says why it matters and what to do, step by step. Only a few are active at a time, so you know where to begin. You tick them off as you go, and a later measurement shows whether the finding is gone.
Does Custela connect to Google Analytics and Search Console? Can I export the results?
Yes. Connect Google Search Console and Google Analytics 4, and next to your AI visibility you will also see your traffic from Google and from AI assistants. Results can come to your inbox as a regular report, and you can also download them as a PDF. You can copy tasks or email them to a colleague or developer, and download your keyword table as a CSV.
What are credits and what do they pay for?
Credits pay for measurements: one question asked of one AI is one credit, Google AI Overviews come with Google AI Mode at no extra cost; Claude costs 3 credits and is measured from the Profi plan up. Starter has 250 credits a month, Profi 450. Content creation spends credits too and every paid plan has it: a text proposal or an article costs 3 credits, topic ideas 2 credits, research for one phrase 1 credit. Unused credits do not carry over. Every period starts with the full allowance. If a measurement fails, we give the credit back.
Does Custela work for any website?
Online stores, services, B2B and local businesses: we prepare the questions for your field. It does not matter what the site runs on, just enter the address.
How fast do I get my first results?
Within 5 minutes of starting your first measurement. After you sign up, you enter your website address and we prepare questions for your field. You start the 7-day trial and run your first measurement. As soon as it finishes, the app shows your score, the full AI answers and tasks on what to improve.
I am not technical. Can I still do this?
Anyone can. Tasks are written in plain language and each one says exactly what to do. If something is still unclear, there is an AI assistant right inside the app that knows Custela, your numbers and your tasks. Ask in your own words and it explains it so that anyone understands.
Can I cancel any time?
Yes. You cancel the subscription right in settings. It stays active until the end of the current period and nothing more is charged.
Do you give refunds if I cancel my subscription?
The trial is free, and if you cancel it in time, you pay nothing. A paid subscription is not refunded. After you cancel, it runs until the end of the period you have paid for. If a measurement fails, we give the credits back.
In a few minutes you know whether AI mentions you. And what to do about it.
Cancel any time during the trial.