Find out whether AI offers your product or service to people who don’t know you yet
Paste the URL of a product or service page. Custela turns it into shopping questions that don’t mention your brand and counts how many AI answers recommend you.
On every planClaude on Profi and up7-day free trial, card required. Cancel any time.
GeminiMissed youWhere can I buy Yirgacheffe coffee beans online?
“You can get Ethiopian Yirgacheffe from zrnoteka.cz or kavart.cz, for example. Both roast it in small batches.”
What a product or service check shows
How often AI picked you
How many answers recommended you, in total and per assistant.
The answer to every question
Which assistant recommended you and exactly what it told the customer.
Who AI picked instead
Tracked competitors in answers without you, plus the sites AI found and cited.
Differences by city
The same questions in up to three cities, with a result for each.
All it takes is one page URL
- 1
Paste the product URL
The page of one product or one service, not your homepage.
- 2
Confirm the shopping questions
Custela suggests up to 5 questions without your brand. You can edit them and add cities.
- 3
See who recommended you
The assistants in your plan answer as they would a customer who doesn’t know you.
Shopping questions without your brand
Custela reads the product page and suggests up to five shopping questions without your name or site address, so we measure recommendations, not brand awareness.
- We drop “what is…” questions and any that name your brand.
- Rewrite or delete any question, or add your own.
- You see the price before you measure.
Without cities, we ask nationwide.
For every question, you see who recommended you
The table lines up questions against assistants and shows whether each answer includes you. Expand any answer to read it in full.
ChatGPTRecommended at #1“For freshly roasted Ethiopian coffee, try kaferio.cz or zrnoteka.cz, for example.”
Who AI recommended instead of you and which sites it used
In answers without you, we count the competitors you track. Next to them are the sites AI found and cited, and how often it recommended you after using each.
- We count tracked competitors. Any other names are in the full answers.
- You see at once whether your site was among the sources.
We only count competitors you track.
The same questions in up to three cities
With local competition, it matters where the customer asks from. Pick up to three cities and see a result for each.
- ChatGPT and Claude also get the city’s location.
- Gemini and Perplexity only see the city in the question.
- Each city multiplies the questions, up to 15 in total.
3 questions × 3 cities × 4 assistants · 36 answers
Recommend a coffee brewing course for beginners in Brno.
ChatGPT and Claudewe also send Brno’s locationGemini and Perplexityonly have Brno in the question text
How we measure it
- We download the page, and AI drafts the questions from its text.
- Each confirmed question goes once to every assistant in your plan.
- A fixed rule, not a model, decides whether an answer recommended you, based on your name and site address.
- For a chosen city, we also send ChatGPT and Claude the search location.
- The result is a count of answers, not a score. On a small sample, a score would suggest false precision.
What this feature can’t do
- It doesn’t measure brand awareness. For that, see the How often AI mentions you page.
- Gemini and Perplexity don’t search from the chosen city. They only see it in the question.
- Products aren’t measured automatically. You start each run.
- Only competitors you track show up as picked instead of you.
- It drafts and filters questions in Czech only, and cities come from a Czech and Slovak list. For another language, rewrite the questions and skip cities.
- It doesn’t check your store’s product catalog or shopping inside ChatGPT.
More features in this section
Frequently asked questions
How is this different from measuring AI visibility?
AI visibility tracks your whole brand, including questions that name it. Here you measure one product or service, and your name isn’t in the questions. More about your brand on the How often AI mentions you page.
How much does a measurement cost?
Preparing the questions costs 1 credit. An answer from ChatGPT, Gemini or Perplexity costs 1 credit, an answer from Claude 3 credits. Five questions without cities come to 15 credits on Starter and 30 credits on Profi, plus 1 credit for the preparation.
Starter is 990 Kč/month excl. VAT with 250 credits each month, Profi is 1 490 Kč/month excl. VAT with 450 credits. You see the price of a measurement before it starts. If something fails, we refund the credits.
Can I edit the suggested questions?
Yes. Rewrite them, delete them or add your own, up to five. Only the set you confirm gets measured.
Are products measured regularly?
No, you start a product measurement yourself. You can measure the same questions again with one click, for example a week after you update the page.
Which plan includes this feature?
Every plan, and the 7-day free trial too (card required). Starter measures in ChatGPT, Gemini and Perplexity, and Claude is added on Profi and up.
Measure your first product or service
7-day free trial, card required. Cancel any time during the trial.